This week in the build up to lauch we took a little break to declare war on software again, this time in the Sunday Busines Post an Irish business newspaper.

The article was really interesting and we had a lot of fun with the photo shoot. Ironically the article in the end didnt mention the declaration of war which may have left people wondering why we were done up in camo paint But I think this will get people talking even more which of course is what we want.

I’d like to thank the Sunday Business Post for the article and the fun pictures.

Heres the article..

After much internal development and beta testing we have finally chosen an official launch date.

Although Iceberg has been available for specific projects for a number of months this will be the first time people interested in building applications can download Iceberg and try it on their own machines.

So come join us on April the 28th for our launch and Get Iceberg!

The Iceberg Approaches - Iceberg on Demand offers a completely web-based platform for building, sharing, and even selling business-oriented applications. I had a demo of their drag-and-drop designer and speed of UI building the other day and it’s looking promising.

Mathew Murphy wrote up a quick post about Iceberg on eHub

http://www.emilychang.com/go/ehub/app/iceberg

Head on over and have a look, while you’re there check out some of their other great articles.

Yesterday (August the 1st) Iceberg reached the homepage of del.icio.us

I want to thank everyone who played a part in making this happen and of course everyone who added our site to their bookmarks and delicious and on other sites.

There are a couple of other links to Iceberg which people have saved on delicious some of which are to the readwriteweb article written a couple of days ago.